Essential Guide to Understanding Customers & Prospects – Session 3: Analysis...
Having seen some profiling examples & techniques in previous articles, you might now be thinking about what tools you need to help with analysing your data. There is a wide range of analysis tools...
View Article5 Top Questions You Should Be Asking About Your Most Valuable Asset
You have probably heard it all before but your database really can go out-of-date by over 40% a year unless you do something about it. And as one of your most valuable assets, doesn’t it deserve some...
View ArticleHow to optimise your vital business data to drive sales and boost profits
Does your business data really do justice to your marketing objectives? It’s estimated that inaccurate data records are costing businesses millions in lost revenue every year. Business data is shown to...
View ArticleEssential Guide to Understanding Customers & Prospects – Session 1: Profiling...
Over the next few issues well be giving you some advice on how to understand more about your business to business customers, and how you can develop effective marketing strategies that will increase...
View ArticleDirect Marketing Guide Part 1: Understanding
Direct Marketing is direct to the customer. This includes Direct Response Advertising, email and Interactive Web Sites. However, the most common format is Direct Mail. In terms of overall expenditure,...
View ArticleDouble Your Sales by Cloning Your Marketing Database
Next time you’re in your local pub, check out the regulars. They’re normally the ones sitting at the bar, chatting to the landlord. When they enter, their usual drink is being poured before they’ve...
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